customer experience
Sensory Marketing in Physical Stores Can Increase Customer Satisfaction – and Sales
Create a positive retail customer experience with sensory marketing by nurturing the emotions of...
The Importance of Emotions in Advertising
If you want your customers to be loyal “brand ambassadors,” you have to make them care first. Use...
The Golden Circle Approach: how great leaders inspire action.
(This article on the Golden Circle is the second part of our analysis of the 2016 KPMG study “Banking...
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“To be or not to be kodaked”. That is the question.
No matter the experiences we go through in life, only the positive or negative emotions related to it...
Improve your customer experience by leveraging the power of emotions
A part of our mission is to share our thoughts and vision on why emotions are so essential for...