Google’s HEART Framework – Why It Matters for Emotions
Google is using HEART Framework, a special UX metrics to find out more about their customers and their...
Customer Effort Score (CES): The Effortless Experience KPI
Want loyalty from customers? Make interactions with your business easy and convenient. The Customer...
The Proof Is In: Emotional Online Experience Wins Loyalty and Sales
Are you optimizing your website for emotions? Find out how creating an emotional online experience for...
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Sensory Marketing in Physical Stores Can Increase Customer Satisfaction – and Sales
Create a positive retail customer experience with sensory marketing by nurturing the emotions of...
Want Your Content to Go Viral? Follow the Recipe to Generate Buzz
Successful marketing campaigns create an irresistible buzz around products and services. Discover the...
The Importance of Emotions in Advertising
If you want your customers to be loyal “brand ambassadors,” you have to make them care first. Use...