Customer Experience
The Proof Is In: Emotional Online Experience Wins Loyalty and Sales
Are you optimizing your website for emotions? Find out how creating an emotional online experience for...
Sensory Marketing in Physical Stores Can Increase Customer Satisfaction – and Sales
Create a positive retail customer experience with sensory marketing by nurturing the emotions of...
Customer Satisfaction Score (CSAT): The Happy Customer KPI
Happy customers are loyal customers, but how do you know what they feel? The Customer Satisfaction Score...
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The rise of referrer spam in your analytics reports
Have you noticed a number of inexplicable referrers in your Google Analytics reports recently? This is...
Net Promoter Score (NPS): the customer loyalty KPI
All you need to know about the Net Promoter Score. Find out how this KPI can be a very effective tool...
The Golden Circle Approach: how great leaders inspire action.
(This article on the Golden Circle is the second part of our analysis of the 2016 KPMG study “Banking...