Customer Experience
The importance of measuring emotions in B2B relations
Emotions in B2B affect every aspect of a business – they drive day-to-day marketing decisions, influence...
Why you should definitely track customer satisfaction
Top 10 reasons to track customer satisfaction – and how customer satisfaction can boost loyalty and help...
Traditional long-form surveys – the dinosaurs of marketing
Traditional long-form surveys ask for feedback, but they fail to take emotions into account. Don’t be a...
Get our Newsletter
Learning valuable insights from your customers and stay tuned about our products and new features!
Employees and their emotions – how employee satisfaction affects your business
Emotions and employee satisfaction can affect your company’s bottom line and decision-making. This is...
Google’s HEART Framework – Why It Matters for Emotions
Google is using HEART Framework, a special UX metrics to find out more about their customers and their...
Customer Effort Score (CES): The Effortless Experience KPI
Want loyalty from customers? Make interactions with your business easy and convenient. The Customer...