Emoscore, a simple number to express emotional complexity

When we try to explain our unique approach to web analytics and its combination with emotions, people sometimes seem not to understand the “reason why” behind GetSmily’s Emolytics and its Emoscore.

We have a lot of efforts to make it tangible immediately to you all. We are aware and are working on it (a short video is in the works). We also noticed that once someone has dared to register to our tool, often after having completed our little visual survey widget, then it becomes clear to them what the benefits of Emolytics are: feeling your audience, knowing who is paying you a visit and where they struggle or not on your website; why they feel the way they feel, etc. We could then spend hours and tons of words by telling you how much it is important to care about people’s opinion about your website and how their feelings can affect your business results. We could also deploy numerous articles, white papers and studies on the topic.

Yes we could. (And we will)

But before this happens, one image being worth a thousand words, here is a small illustration to show you why it is important to track your website’s Emoscore.

Emoscore ecxplained

How do you feel about this? Share your views with us.


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David is an entrepreneur and a digital marketing professional with 17+ years’ experience. He owns an Executive MBA from the Louvain School of Management. He also gives lectures in Belgian business schools.

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