I have had the privilege to introduce GetSmily to the Betagroup community last month.

It was a very funny and stressy moment for me : How can you make sure that you can captivate an audience during 5 minutes around a topic that might be new to them or not relevant yet?

Since 5 minutes is short and that – no matter what happens – probably 90% of the content of the presentation will be forgotten the next day, I decided to make a simple point to explain the essence of GetSmily : understanding human emotions.

Emotions matter. They are at the core of the human mechanic. If you understand the emotions, you can better understand how humans interact in and with the world right?

This is the slideshow I used to make my point:

There was also a short video used during the presentation as a demo:

GetSmily’s Demo at BetaGroup June 2014 from David Hachez on Vimeo.

The pitch (in words)

Basically. We all want to be remembered.

In order to achieve that, we need to leave a trace. That trace will be the “left over” that will stick in the brain of your audience; that little thing they will remember tonight, tomorrow, in a week, a month, a year… It is very hard to describe sometimes, but it is there. It lives inside us, inside our memories.

The process that fixes our memory is activated by the emotion(s) we experienced when we are exposed to an event / situation / thing / person / etc.

It can be positive or negative.

It can vary in intensity but, in the end, it will remain in our long term memory flavoured with strange spices.

To convince yourself, ask the people who attended that night to evaluate what’s left of the 5 minutes of speech and content, or simply do a search on Twitter to see what’s left of this event !


Is this all that happened that day? There was more of course, but what is left now was activated by the emotions triggered that night during that event to that audience by me.

Therefore, what if we would be able to help businesses and people to better understand each other by embracing the emotional aspects of their nature and to make sure that each experience we are confronted to, is shaped so that our memories of it are peaceful, engaging, positive, long lasting, trustful, etc. ? The Emolytics (and the Emoscore) is a step in that direction.

To end this post, I will ask you one question : How do you feel about GetSmily ?



If you really want to understand the emotion process and why emotions matter, have a look at this inspiring excerpt of Mad Men TV Show:


David is an entrepreneur and a digital marketing professional with 17+ years’ experience. He owns an Executive MBA from the Louvain School of Management. He also gives lectures in Belgian business schools.

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