We are introducing 3 new features this week to our Emolytics reports.

The Benchmarks

This is one of the most requested feature we had and it is finally out there.

It is very important to be able to compare your website’s performances to what the average is. We have introduced that into a few charts in our reports. You can now benchmark your website versus all the websites audited by GetSmily by simply clicking on the link ‘Benchmark’ located under the available benchmark charts (see image below and above).

benchmark-getsmily-emolytics New features

The benchmark data you see in your report are generated with values relative to your website’s values.
See our Report Demo to play with the Emolytics Benchmark (demo data).

The Tooltips

Another requested feature was the explanation of all the terms available in the reports.

Where necessary we have placed small tooltips (where you see the “?” sign). When mousing over them, you should see the explanation of the term or of the data behind a chart.



The Net Positivity Index (NPI)

Net positivity index

This unique chart will show your a performance index in terms of your audience’s positivity. We calculate the absolute percentage of the total number of votes from your website’s visitors which contained a positive emotion statement (Excited or Interested) and we deduct it from the percentage of total negative emotions (Bored, Confused or Irritated) selected over the same period.

It is a bit less complex in its calculation than our sophisticated Emoscore algorithm that is gauging the quality level of the visitors’ interactions with your website, but it gives you a straightforward indicator and scale on wether they are feeling positive or negative towards your website and in which proportion. The higher the score, the better. Try not to go below zero.

This is available in our MINI, START, PRO and ENTERPRISE accounts.

David is an entrepreneur and a digital marketing professional with 17+ years’ experience. He owns an Executive MBA from the Louvain School of Management. He also gives lectures in Belgian business schools.

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