How did people feel in June 2014 ?

June has delivered its Emoscore (positivity index extracted from the Emolytics) results and they show interesting trends.

The audience segment with the highest Emoscore across GetSmily Network was this month: Women AND Men 13-20 y.o. with an Emoscore of 75.6 %. A younger audience than usual (segment 20-29 y.o. was more represented this month) and a happier one compared to the older people.

The lowest emotionally satisfied segment – for the second time in a row – was: Women 60+ y.o. with an Emoscore of 55.8%.

It seems also that women remain more positive than men but not that positive anymore. The women Emoscore is at 70% on average where the one of men is at 69.5% .

The two segments where men surpass women are the 40-49 y.o. one an the 60+ y.o. with 69.5% and 60.1% respectively.

Emoscore by age and gender - June 2014

A few other charts are rather interesting to look at.

The gender split of the sample is as follows :

Emoscore gender split June 2014

The age range distribution is as follows:

Emoscore age distribution June 2014


David is an entrepreneur and a digital marketing professional with 17+ years’ experience. He owns an Executive MBA from the Louvain School of Management. He also gives lectures in Belgian business schools.

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