At GetSmily we strive to develop tools and means to allow businesses to better understand their customers and stakeholders. We want to re-introduce the human element in the relationship between companies and people. For far too long, companies ignored their customers’ emotions and feelings. It is time for a change.

This will happen with the new marketing KPI we are introducing on the market :  the Emoscore® (which is the main index you can get out of our Emolytics suite). It is an understandable KPI like the basic weather indicator : the temperature (°C or °F). Everyone within the company can understand if there is room for improvement or if everything is under control at various levels and for various means and communication channels : user experience on the website, help desk or support performance, marketing and advertising campaigns impact, etc.

In order to continue to develop innovative solutions to include the Emoscore® at all levels of the company’s activities, we are working on a new integration of our Emolytics® solution within advertising formats. You can see a prototype / demo of this Ad Feedback  here below. We will soon test this in real life. We would be more than happy to get your feedback on this.


Another example which shows our Emolytics® AdFeedback within a video format can be found here : Inread Demo Ad 

100% of an audience has value and is valuable. Not only the x % that converts, clicks on an ad, visits a webpage… but the 100% of the company’s audience through all its channels. We will continue our journey in order to deliver on that promise.

Feedback more than welcome as always.

David is an entrepreneur and a digital marketing professional with 17+ years’ experience. He owns an Executive MBA from the Louvain School of Management. He also gives lectures in Belgian business schools.

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