Emolytics

GetSmily is proud to announce a major partnership with Rossel Advertising, a leading player in the Belgian media scene.

GetSmily’s Emolytics (emotion detection technology combined with web analytics) will be tested on major news websites in Belgium in the coming days : LeSoir.be, RTL.be and SudInfo.be. The audience of these websites will be asked to participate in a totally anonymous new experiment : measuring their emotions on a website while they browse the content.

You can read the Press Releases here (in French and Dutch):

Mesurer les émotions des utilisateurs internet: la Belgique est en émois.
De emoties meten van de internetgebruikers: België in opschudding?

The willing of Rossel Advertising is to take this technological bet to provide more consumer insights to its clients (the advertisers) and to reinforce its “multiple touch points” approach to advertising (summarised on Open the Media).

David is an entrepreneur and a digital marketing professional with 17+ years’ experience. He owns an Executive MBA from the Louvain School of Management. He also gives lectures in Belgian business schools.

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