Emolytics

Emoscore Septembre

How did people feel in September 2014 (Emoscore results) ?

September delivered its Emoscore (positivity index extracted from the Emolytics) results. As always it is the occasion for us to reflect on what these emotional data tell us. Data are often nice to get but “what can we do with them (actionable data)?” is the most asked question we receive from CMOs and UX experts.

So let’s have a look at those trends for September!

The audience segment with the highest Emoscore across GetSmily Network was again this month Women 13-20 y.o. with an Emoscore of 78.7 % closely followed by Men 13-19 y.o with 75.9 %. Young audiences are generally experiencing more positive emotions compared to older audiences especially when compared to 60+ y.o. groups. Is there a correlation between age range and positive emotions?

We also had less women participating in our Emolytics surveys this month with a gender split as follows : 40.8 % Women and 59.2 % Men.

The lowest emotionally satisfied segment is shifting to : Women 60+ y.o. with an Emoscore of 65.7 %.

Globally, and once again, it seems that women remain more positive than men. The women Emoscore is at 73.3 % on average where the one of men is at 70.5 % .

The global Emoscore of all websites measured by the Emolytics  seems to stabilise around the 70 % so far.

Emoscore-September-2014-age-gender

A few other charts are rather interesting to look at.

The gender split of the sample is as follows :

Emoscore-September-2014-gender-split

The age range distribution is as follows:

Emoscore-September-2014-age-ranges

David is an entrepreneur and a digital marketing professional with 17+ years’ experience. He owns an Executive MBA from the Louvain School of Management. He also gives lectures in Belgian business schools.

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