How did people feel in July 2014 (Emoscore results) ?

July has delivered its Emoscore (positivity index extracted from the Emolytics) results and they show interesting trends.

The audience segment with the highest Emoscore across GetSmily Network was this month Women 13-20 y.o. with an Emoscore of 77.2 % closely followed by Women 20-29 y.o with an Emoscore of 77.1%. A young audience was represented this month with Young 20-29 counting for ~30% in the panel and a happier one compared to people aged 50+.

The lowest emotionally satisfied segment – for the third time in a row – was: Women 60+ y.o. with an Emoscore of 60.3% (better than previous month but still not glorious).

It seems also that women remain more positive than men but not that positive anymore. The women Emoscore is at 75.5% on average where the one of men is at 74.4% .

The two segments where men surpass women are the 50-59 y.o. one an the 60+ y.o. with 73.3% and 71.4% respectively.

It is interesting to note the the month of July seemed to have been a “happier” month than the previous ones we measured. Is there a “summer effect” in people’s emotions?

Emoscore-July-2014-age-genderA few other charts are rather interesting to look at.

The gender split of the sample is as follows :

Emoscore-July-2014-gender-splitThe age range distribution is as follows:


David is an entrepreneur and a digital marketing professional with 17+ years’ experience. He owns an Executive MBA from the Louvain School of Management. He also gives lectures in Belgian business schools.

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