How did people feel in April 2014 ?

April has delivered its Emoscore (positivity index extracted from the Emolytics) results and they are quite interesting.

The audience segment with the highest Emoscore towards all audited content across the GetSmily Network was : Women 60+ y.o. with an Emoscore of 87.6 %.

This is an amazing score compared to the lowest emotionally satisfied segment: Women between 50 and 59 y.o. with an Emoscore of 66.3%.

It seems also that women are more positive than men. The women Emoscore is at 73.2% on average where the one of men is at 68.7%.

The only segment where men surpass women is the 50-59 y.o. one with 67.6%.


A few other charts are rather interesting to look at.

The total number of votes provided by people getting in contact with our Emolytics Start widget during the month of April is : 7946

The gender split of the sample is as follows :


The age range distribution is as follows:


Finally, the types of devices used to participate in the feedback survey are distributed as follows:




David is an entrepreneur and a digital marketing professional with 17+ years’ experience. He owns an Executive MBA from the Louvain School of Management. He also gives lectures in Belgian business schools.

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