GetSmily becomes Emolytics and strengthens its international sales team.

Multi channel measurement of consumer emotions is growing.

A UCL (Catholic University of Louvain) spin-off, GetSmily was launched in 2014 by David Frenay and David Hachez, and is being increasingly used by large companies. A year and a half after its fund raising and creation, the company now has clients such as: Telenet, BMW, the National Lottery, Ethias, Europ Assistance, Immoweb and SNCB.

To meet the growing interest of large companies in measuring customer experience through the emotional prism, the company has naturally decided to position itself around its flagship product, Emolytics. This is an automated multi-channel (web, email, mobile) market research platform that combines behavioural and factual data in its unique key performance indicator, the Emoscore.

David Hachez, CEO says: “In a short time Emolytics has demonstrated that it is possible to innovate in an established area such as market research, by focusing on simplicity and standardisation with a strong scientific component. ” David Frenay, CTO and former researcher at UCL, added: “Month after month, our algorithms demonstrate that emotions can improve the ROI of many national and international companies. Therein lie the strengths of Emolytics: ease of use, scientific thoroughness, and the wealth of data it provides to companies. ”

To ensure its development, the company from Louvain-la-Neuve is engaging the services of senior Business Development Managers. Etienne Gonsette, a psychologist with over 25 years experience in behavioural psychology and the digital sector, will work with Belgium and northern France, while Michel Juvillier, formerly with Microsoft Advertising France, will develop Emolytics in the Parisian area and Joseph Bours, a former VP at Capgemini, will complete the team with the objective of increasing sales momentum in Belgium, the Netherlands and England. With its new organisation the Belgian company is giving itself every opportunity to grow internationally and make a true success story of Emolytics.