Last week, I had the opportunity to challenge a class of Master students at the Louvain School of Management (LSM) which is a department of Université catholique de Louvain.
The topic of the day was : How can GetSmily (a spin-off company of UCL) play a role in the market research field?
The angle I took in my presentation (see slideshare embed) was to gather a few causes that might be at the source of a few consequences that might define a new paradigm in the field of market research.
You might also want to hear the conference (soundcloud embed). Pay attention, it is in French 😉
Hopefully, we have been able to demonstrate that with GetSmily’s Emolytics suite, the “new CMO” has the opportunity – through the Emoscore – to get a permanent emotional feedback set of tools that will enable and enhance his/her knowledge in order to improve the communication and relationships flows with its audiences.
GetSmily Emoscore – September 2014
How did people feel in September 2014 (Emoscore results) ? September delivered its...