Last week, I had the opportunity to challenge a class of Master students at the Louvain School of Management (LSM) which is a department of Université catholique de Louvain.

The topic of the day was : How can GetSmily (a spin-off company of UCL) play a role in the market research field?

The angle I took in my presentation (see slideshare embed) was to gather a few causes that might be at the source of a few consequences that might define a new paradigm in the field of market research.

You might also want to hear the conference (soundcloud embed). Pay attention, it is in French 😉

Hopefully, we have been able to demonstrate that with GetSmily’s Emolytics suite, the “new CMO” has the opportunity – through the Emoscore – to get a permanent emotional feedback set of tools that will enable and enhance his/her knowledge in order to improve the communication and relationships flows with its audiences.

David is an entrepreneur and a digital marketing professional with 17+ years’ experience. He owns an Executive MBA from the Louvain School of Management. He also gives lectures in Belgian business schools.

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